How to Create Your Online Asian Language Content Funnel
Step #1 Admit it
You’ve got to reach the #1 spot in SEARCH if you want to get the traffic you deserve. Page 1 is not enough. Not even close.
Look at the graph to the right by the ad network, Chitika, for proof of that fact.
According to them, web pages with a 1st place rank receive 33% more hits than even 2nd or 3rd place.
That’s a huge drop off in readership.
Step #2 See the hidden opportunity
This proverbial cliff also means you have the chance to capture much more traffic (and business) than anyone else – if you can just move up a few extra spaces.
Asian language SEO lets you do just that.
Step #3 Do the research and find niche words you can dominate
Here’s an amazing example of how little competition there is for Japanese or Chinese key words in America.
In 2012, one San Diego Chargers fan decided to go into business selling the team’s t-shirts.
All he had to do to get himself in 1st place was post 1 picture on Pinterest, do 1 listing on Amazon and 1 picture on their online store.
Out of all the Charger’s t-shirts in the world…
Now, even after the Panda and Humming Bird updates, whenever a Japanese fan looks for “San Diego Charger’s T-shirt” in Google images using, “サンディエゴ・チャージャーズのT-シャツ”, this shirt is still in 1st place.
That’s because there’s almost no competition for American terms in Asian languages. Even after 2 years!
Step #4 Create content that people need to plan their vacations
Of course our Asian Marketing System helps people find you by taking advantage of SEO. We give all of your pictures descriptive titles and ALT tags to attract attention. And we make sure to include major local tourist attractions in your copy. That way you broaden your funnel.
But more than that, we make sure that when people land on your advertisement we give them a full picture of what they should do and see in your area.
How does this help you make more reservations?
Reciprocity.
When you give people something of value. For example, information that helps them plan their trip… you’ve made a great impression.
And that’s why they will, in turn, decide to move your business to the top of the vacation itinerary.
Step #5 Make the booking process in easy
You’ve gotten their attention. And you’ve proven your value. Now, if you want to convert their interest into an actual booking, you’ve got to give them an way to complete the transaction in their own language.
Our Communications Portal and Call to Action Button give you the tools you need to answer their questions… but when it comes down to processing the transaction, there’s one more way that our Asian Marketing System can help.
When your visitors click through to your reservation page, The Marketing Connect’s Site Guide automatically provides them with a translated screen shot of your reservation page along with instructions on how to complete their booking.
This opens in a separate “side by side” window so your guests can easily go through your website’s reservation system with confidence.
We’ve also partnered with Guest Centric to give your hotel or tour activity the ability to take reservations directly from your ad space.
By making the inquiry and booking process easy – you’re directly increasing your online response rate, bookings and sales.
The Marketing Connect Helps You Get the Attention You Deserve, Strike Up a Meaningful Conversation and Show Your Visitors How To Take Action.
—Short of creating a new webpage, there’s no way to get all of these capabilities all in one place—
