Having owned 3 businesses myself (in the U.S. and in Japan), I’ve developed a powerful system to keep you in front of your customers on a regular basis.
- Generate traffic for your web site and build your in-house mailing list.
Start with the mailing list that you already have and make a promotional mail that invites your current customers to view the new features of your website, etc.
Also use Twitter and Facebook to share SEO friendly articles in your archives. This further establishes your expertise and helps to foster organically created “referral” links to your site.
Once visitors are at your site, be sure to give them clear and compelling content that will lead them effortlessly through your sales presentation to one simple conclusion – that they should call you right away.
And, failing that, capitalize on the value of your business experience by offering your potential clients a free subscription to your monthly e-newsletter.
- Show your value as a business on a regular basis.
Give you customers timely, useful information or advice that shows the human side of your business through a monthly e-newsletter or weekly auto-responders.
This is a great way to stay in front of your potential clients for years to come without seeming pushy or coming across as advertising.
Prove that your business is a go-to source for reliable and trustworthy information, and for that, studies find that customers are much more inclined to give you a call.
Also, with every mailing, send a link to your customized video sales letter.
This gives them a reason to take a second look at your site, and it also gives you a chance to make your persuasive sales pitch.
- Use the power of a multi-media experience to pre-sell your customers.
Speak to your prospects directly, 24/7, in a voice that understands their problems, needs and desires.
Show them that their worries are a thing of the past with your unique solutions, and give them all of the proof that they need to make a decision.
Marketers are still learning the power of video sales letters, but in some cases they have been shown to increase response rates by 300% – 400%.
Which means that they can be just as effective as a professional salesperson.
Please see our Rates page to get a PDF with a full description of services, as well as samples, a list of professional experience and clients and a short bio.