Give your kids the selling “superpower”
There are thousands of new products that come on the market every month.Many of these are exactly what people are looking for, with features that’ll help make their lives easier… and even change the way we do things in the world.But how many people really know how to sell a new product or idea when there are so many old ones lying around?If you answered, “My kid’s pretty good at getting his way”, then he’s probably on the path to a successful career…Or, if your daughter has recently convinced you to change your mind on a once steadfast position – that’s exactly the kind of person companies are looking for.Here’s what you can do to help your kids grab hold of their potential sales ability and build on it early on.Master this little game and you may never have to worry about their financial direction in life again.It goes like thisOne day over breakfast, just throw it out there.“Hey, sell me something.”That’s all you have to say.“…And if you can really sell me on buying it from YOU, then you can have it.”How’s that for a proposition that’ll get their minds racing!Think of the opportunities that this representsThey don’t have the money to get the things they want in life – not yet… still, they are constantly bombarded with advertising that pulls them in every possible direction.So now you’ve just given them a clear path that takes those innate desires and turns them into the craft they’ll need to really get where they want to go in this world.That’s some pretty good motivation. Better than dolling out an allowance for “chores” any day.After all, an adult, this is exactly the kind of reward system that you expect in the professional world…So when you give your kids that same level of opportunity – you won’t have to wait long for the lively debates that are certain to follow.The important point is thisSome of the richest people around have gotten that way because they know how to convince others to see their point of view – based on the truth.And THAT has to be the standard that you hold your children to as well.Your son can’t say, “I’ll sell you this car for $1”. Because then you’d be out a car… and the fact is that NO dealership in the world can buy a car from the factory for such an unrealistic price.Challenge your kids to know their products inside and out.Make them find out how it stacks up to the competition.And hold your ground!This will help develop the critical skills they’ll need to become informed buyers, themselves, as they grow up.And like I said earlier, this is also the business experience that companies are desperately looking for.So, if you really want to give your kids an advantage in this ever changing world – show them how to sell with logical and emotional arguments early on.And really challenge themOnce they’ve got you cornered and you’re seriously considering buying your own car… make sure to pull back for just a minute and ask your son or daughter, with a grin,” Hey, could you write me up some more information so I can think about it?”Bob Bly says that engineers who know how to write well will earn an extra $100,000 over the course of their career.Clayton Makepeace, also known as the world’s highest paid copywriter, says that, for him, $1M a month is his average.The ability to write compelling arguments that sell is a very precious and hard to find commodity in this world.That’s why I guarantee, if you can teach your children the super power of turning black ink into green cash with this fun little, at home exercise, then their world will be one of unlimited possibilities.– Jeremiah Magone |